About Us

HEBOFRUT

Quality for Generations

For years, we have been your reliable partner for premium fruit and vegetables from Italy. Our company is based in Lana, in the heart of one of Europe's largest apple-growing regions. Today, the business is run by the Egger family in its third generation – with dedication, experience, and a clear commitment to quality.

What sets us apart?
Our long-standing, experienced staff, personal and individual customer service, and a high level of expertise in all areas of fruit and vegetable marketing. We don’t see customer requests as challenges – but as motivation. Flexibility and a solution-oriented approach are part of our DNA.

Hebofrut freshness stands for uncompromising quality, efficient in-house logistics, partnerships on equal footing, and absolute reliability. Our customers have relied on these values for decades.

In addition to apples, we market a wide range of fruit and vegetables from both conventional and organic farming – always following our proven principle:
Quality – Price – Punctuality.

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Company Philosophy

Delivering quality, fair pricing, reliable action.
  • Quality . Price . Punctuality

    These three principles – quality, price, punctuality – are the foundation of our work. For generations, HEBOFRUT has stood for reliable processes, personal service, and fresh products.

    Whether it's crisp apples from South Tyrol or carefully selected fruit, vegetables, and herbs from all over Italy – conventionally or organically grown (IT BIO 013) – we deliver consistently high-quality goods at fair prices and on time.

    Our customers rely on the freshness of Hebofrut – the result of decades of experience, efficient logistics, and a well-coordinated team.

    Our standard: only those who deliver consistently, calculate transparently, and act reliably will remain long-term partners – that’s exactly what we stand for.

  • Freshness and Quality from South Tyrol and Italy

    To ensure maximum freshness, we rely on efficient transport logistics – so that our fruit, vegetables, and herbs reach our customers as quickly and gently as possible.

    A central part of our range is apples from South Tyrol – complemented by selected fruit and vegetables from all over Italy. The result is the typical Hebofrut freshness.

    We offer a wide variety of apple types – organic on request (ABCERT: IT BIO 013). Our product range also includes plums, pears, berries, radicchio Trevisano, and cauliflower – conventionally and organically grown.

    Our products stand for freshness, taste, and origin – whether from South Tyrol or other Italian growing regions.

  • South Tyrolean Origin and Quality

    South Tyrol offers ideal conditions for growing apples of the highest quality. This region in northern Italy lies in the Alps and benefits from around 300 days of sunshine per year, large temperature differences, and well-distributed rainfall – perfect conditions for aromatic, sugar-rich fruit.

    The apple orchards are located between 220 and 1,100 meters above sea level. Cultivation is done by small-scale farms averaging two hectares – where every tree is known by the farmer. Work is done with precision, experience, and respect for nature.

    Traceability is central to us: from the finished apple back to the original field, every step is documented. We guarantee the highest hygiene standards and strictly comply with all food safety regulations.

    This expertise in South Tyrolean origin complements our broader offering of fruit, vegetables, and herbs from other growing regions across Italy.

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Private label

Products

Our products stand out for their high quality, careful origin, and natural taste.

Fruit

Fresh fruit from South Tyrol and selected regions of Italy – carefully selected, delivered directly.

Vegetables

A wide range of vegetables – seasonal, conventional or organic, from trusted Italian growing regions.

Herbs

Aromatic herbs, freshly harvested – a perfect addition to the fresh produce range, from South Tyrol and all over Italy.

Private Label

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